PRIVACY POLICY

Effective Date: August 12, 2026

01 INFORMATION WE COLLECT

Depending on the features you use, we may collect information you provide including: journal entries, mood reflections, AI conversation content, voice recordings, voice commands, images uploaded for customization, and reminder and scheduling information.

We may also collect device information including: device type, operating system, app version, usage information, and error reports.

02 HOW WE USE YOUR INFORMATION

We use information to: provide PRIMITRA features, generate AI responses, save user preferences, improve product performance, maintain security, and respond to support requests.

03 AI PROCESSING

Some PRIMITRA features use artificial intelligence technology. Information you provide may be processed to generate emotional reflections, personalized responses, decision assistance experiences, and creative content. We do not use your personal conversations for purposes unrelated to providing or improving the Service without appropriate notice or consent.

04 VOICE DATA

Certain features require microphone access. When you use Voice Memo, Voice Scheduler, or voice interaction features, audio information may be processed to provide requested functionality. You may disable microphone permissions at any time through your device settings. We do not sell your voice recordings.

05 IMAGE DATA

For Custom Lock Screen and personalization features, you control the images you provide. We process images only to provide requested functionality. You retain ownership of your uploaded content.

06 INFORMATION SHARING

We do not sell your personal information. We may share limited information with trusted service providers that help us operate the Service, such as cloud hosting providers, AI technology providers, and analytics providers. These providers are required to protect user information.

07 DATA SECURITY

We use reasonable technical and organizational measures to protect your information. However, no electronic transmission or storage system can guarantee complete security.

08 YOUR PRIVACY RIGHTS

Depending on your location, you may have rights including: accessing your information, requesting deletion, correcting inaccurate information, and managing permissions. California residents may have additional privacy rights under applicable laws including CCPA/CPRA.

09 CHILDREN'S PRIVACY

PRIMITRA is not intended for children under 13. We do not knowingly collect personal information from children under 13 without required parental consent.

10 DATA RETENTION

We retain information only as necessary to provide the Service, maintain security, and meet legal obligations. You may request deletion of your personal information.

11 CONTACT

Privacy questions: privacy@primitra.com

Questions? Contact: privacy@primitra.com